April 26, 2010
Healthcare recruiters must engage in social media in order to succeed. The shortage of top talent makes it difficult for healthcare recruiters to recruit the cream of crop healthcare professionals and top recruiters, and hospitals now are engage in social media marketing method to recruit top candidates.
Why use social media?
Most of the healthcare workers and candidates are already using facebook, and twitter, so social media is a must because your top candidates are for sure are on Facebook or twitter, myspace. Social media is the fastest medium and healthcare professioanls such as doctors, registered nurses, license practical nurses,license vocational nurses are embracing it. Facebook is adding 600,000 members a day and the fastest segment is the 35 years old and above.
Inexpensive and sometimes its free. Twitter, Facebook, LinkedIn and most blogging applications are free. The only cost is your time to set up your account and the managing it continously on a daily or weekly basis. The return of investvement is high when you land a candidate and the client is happy thru social networking.
Google Android or IPhone and other smartphones have the capabilities and allow users to send and receive and updates social media. The 24/7 capabilities of smart phones and connectivity is why healthcare professionals such doctors, nurses, pharmaceuticals representatives embraces the social media and smart phones. Most healthcare professionals now carry smart phones due to nature of as needed basis for healthcare doctors. Social media is just not a trend for healthcare recruiters, but its the future.
With the rapid growth of social media, the healtcare recruiting have change, and it has enhance or muddled up the tradional ways of recruiting such as newspaper, healthcare recruiters job boards and healthcare recruiting forums. If you begin today, you as a healthcare recruiter will be ahead of the pack in using social medial in your recruiting method.
The Bureau of Labor and Statistics listed healthcare as the fastest growing careers and the medical staffing employment agencies are billion dollar business.
